Account Manager: Kristen Smith
Designer: Sierre Pugliese
Client Profile:
Starting in 1974, Specialized has taken pride in producing high-quality mountain bikes that promote better health for riders. With over 1,300 locations in the United States and the capacity to export to over 150 countries globally, Specialized products exceed expectations for safety, performance, and longevity.
“Built for a Lifetime of Riding”
When Bikes were kicked from the streets in 1987, riders’ from Specialized participated in a round table of advocacy groups that year, and the International Mountain Bike Association (IMBA) was formed within six months. Sponsoring the first industry-wide meeting on the subject, and even some employees went on to serve on the IMBA board. Evolving from a company of riders that create mountain bikes to a company that also advocates for trails.
Specialized makes up a group of riders who actively motivate and encourage people to ride bicycles.
